FREMONT, Calif., Jan. 31 /PRNewswire/ -- W5 Networks, a developer of cost-effective electronic shelf labels systems for retailers, today announced that the company has appointed Ray Livingston vice president of IC engineering. The position has been created to strengthen the company''s capabilities to deliver low-cost, high volume ASICs utilized in the W5 Electronic Shelf Label (ESL) System.
"Ray brings tremendous experience in developing ASICs that are low-cost and produced in high volume," said Richard White, CEO of W5 Networks. "We are pleased to have Ray on board as we prepare for rapid customer growth and continue to build out a team of the brightest and best IC engineers."
Ray Livingston has 30 years experience in research and development of complex electronic systems, including over 25 years experience in development of high-performance/low-cost ASICs, hardware and software for embedded systems. He previously was vice president of engineering at NuCORE Technologies overseeing development of their digital camera analog front end and digital image processor chips. Livingston has worked on projects ranging from electric and hybrid vehicle research, design of servo controllers for the 34m and 64m dish antennas of the NASA Deep Space Network, the NASA/JPL/CalTech Hypercube massively-parallel computing projects used for processing of image data from NASA deep-space probes, PC peripheral products, music synthesizers, and digital cameras. Livingston has previously served as an engineering executive at several companies including the Vendex/Headstart division of N.A. Philips Corp, Sequoia Development Group, Sierra Imaging, and Creative Technologies Advanced Technology Center. He holds a Bachelor''s degree in Mechanical Engineering from University of Florida.
The W5 ESL System(TM) replaces millions of paper shelf labels used by retailers with a cost-effective system that rapidly updates shelf price and promotion information on digital displays controlled through a wireless network. W5''s system provides long range, two-way RF communication that minimizes store infrastructure costs and enables features such as synchronized shelf pricing with point-of-sale systems for accurate prices at checkout, temperature monitoring to better ensure food safety, and shelf talker detection and tasking for correct placement and timing of promotional signage.
About W5 Networks
W5 Networks develops wireless solutions optimized for the retail industry. Its initial product is an end-to-end Electronic Shelf Label (ESL) system based on revolutionary radio architecture. For more information, visit
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Source: W5 Networks